Converge to evolve

Throughout its history, Hergen has always sought to evolve and enhance its activities and equipment produced.

But time is moving faster and it is also necessary to modify the brand to follow the evolution occurred to technologies applied and developed internally for the paper machines by Hergen and, additionally, to present the appropriate company’s brand to the market.

With this in mind, the company started the process of construction of its new visual identity, a long process involving research, creative development and several meetings to finally reach what we are now introducing here. During the process, we have defined our pillars which are guiding our actions: partnership, safety, reliability, strength and continuous improvement. Building strong relationships in order to produce history - Is our essence.

The next step was to initiate a process to enable finding one new way to translate these pillars and this essence into a visual element, into some sort of symbol. After extended research, we came up with the idea of an airplane, which is one of the most important engineering works created by a human being. Heavy parts were made able to fly thanks to state-of-the-art, sophisticated technology. The airplane is a clear example of what men, when properly focused, can create. However, despite of providing lift, the airplane wings alone do not assure flight stability. A set of auxiliary wings, usually comprising stabilizers and rudders located at the airplane tail are in fact the elements to ensure airplane’s navigation, as well as vertical and horizontal stability. And this is in Hergen’s DNA, where its management group lead the company forward to make history in its actuation market.

We are building strong relationships in order to produce not only quality equipment to surprise our customers but also to create history, always seeking the common goal, always improving, always Converging to Evolve.

Converge to Evolve.