Rio do Sul, October 07, 2016

HERGEN PRESENTS ITS NEW VISUAL IDENTITY

The presentation took place during a big event at the company’s new premises on October 07, 2016 celebrating Hergen’s 40^th anniversary, as well as the inauguration of a new Cylinder manufacturing line.

Why a new identity?

Throughout its history, Hergen has always sought to evolve and enhance its activities and equipment produced. Time has come when it became necessary to also modify its brand so as to follow the evolution occurred in the technologies internally deployed and developed for the machines manufactured and, additionally, to properly brand and market the company.

Having this in mind, the company started the process of construction of this new visual identity, a process which took months involving research, creation activities and a number of meetings to reach what we are about to introduce here.  During the process, we discovered that these are the pillars guiding our actions: Partnership, Safety, Solidity, Robustness and Continuous Improvement. Building safe relationships in order to produce history is our essence.

The next step was to initiate a process to enable finding a new way to translate these pillars and this essence into a visual element, into some sort of symbol. After extended research, we came up with the idea of an airplane, which is one of the most important engineering works created by men. Tons are made able to fly thanks to state-of-the-art, sophisticated technology. The airplane is a clear example of what men, when properly focused, manage to create. However, despite of providing sustain, the airplane wings alone do not assure flight stability. The set of auxiliary wings, usually comprising stabilizers and rudders located at the airplane tail, are in fact the elements to ensure airplane navigation, as well as vertical and horizontal stability. And this is in the Hergen’s DNA, with its management steering the company towards making history in its market of actuation.

We are building safe relationships in order to produce not only quality equipment to surprise our customers, but also to create histories, always seeking the common goal, always improving, always Converging to Evolve.

Converge to Evolve.