Hergen participates in PAPER – ME Exhibition in Egypt

Why Egypt?

Emergent markets are increasingly important in the global economy. Paper markets in the Middle Eastern and Northern Africa regions occupy outstanding positions in the international market, featuring good growth perspectives in incoming years. The country selected for the eighth PAPER - ME edition is Egypt, one of the most developed and diversified economies in the region.

The event was held on October 22 to 24, at the Cairo International Convention & Exhibition Centre, one of the most well-known and impressive convention centers in the Middle East.

Hergen expanding markets

Hergen is more and more intensifying its actuation in the international market, particularly in Latin America and East Europe. In order to access also the Middle Eastern and Northern African markets, the company has recently established a commercial representative in the region. By taking part in the PAPER – ME event, Hergen was able to present its products to this important additional market.

Hergen considers as positive its first participation in PAPER – ME, where the company made strategic contacts with suppliers and manufacturers actuating in the region, which will certainly render good results in the future.